Is this a scandal or art?
Emily Gould, retired editor of gawker.com, is shocked about this cover. © New York Times Magazine/ Elinor CarucciThis past winter, Paul Tough, a story editor at The New York Times Magazine, brought Emily Gould, a recently retired editor of Gawker.com, to the sixth floor of the paper’s skyscraper on Eighth Avenue. Sometimes, writers meet with the magazine’s editor in chief, Gerry Marzorati, and this was one of those times. Mr. Marzorati had never before heard of Ms. Gould, he told Off the Record. They talked for around an hour about her “wanting to write some memoirish piece about having lived a fair amount of her life on the Internet in her first years in New York; I was interested.” The assignment was made. The piece arrived in Mr. Marzorati’s in-box around six weeks ago. “It was a lot better written and more ‘thinky’ than I could have imagined,” he said. “I think she’s really a good writer, it turns out.” The task of illustrating fell to Elinor Carucci, a freelance photographer who said she does mostly fine arts work and spent several hours over two days in a one-on-one photo shoot at Ms. Gould’s apartment in Brooklyn. “I got some direction: ‘We want it to be personal,’” Ms. Carucci said. “‘What’s her day like? Does she type on the bed? At the desk?’ They wanted her clothes, or maybe something that will be more intimate.” Mr. Marzorati said his instructions were “to try to convey this sort of intimacy and dreaminess and sort of intimate detachment—if that’s a meaningful oxymoron—that is in the piece. They worked that out together.” And this is how an image of Ms. Gould, poured upside-down onto a rumpled bed wearing a camisole, no bra and a come-hither look, landed on New Yorkers’ laptops and brunch tables over Memorial Day weekend. The writer was involved in winnowing the photos to a dozen, Ms. Carucci said. Still, “when I saw the cover, I was shocked,” Ms. Gould said on the phone from Bryant Park on May 27. Did she feel a tad exploited? Ms. Gould paused. “Yeah, I really don’t want to talk about it.” She referred Off the Record to an online Q&A she gave for the Times Web site, in which she describes the photos as “vaguely cheesecakey.” “I am starting to wish the Magazine had chosen to illustrate the piece some other way, though,” she wrote. “I don’t think it was terribly complicated,” Mr. Marzorati said of his cover calculus. “You’re always trying to entice people with a cover, whether it’s a story like this or it’s a story about Afghanistan. I mean, this just happened to be an intimate story written by a young person who happened to be attractive.” “The photos speak for themselves,” said Kathy Ryan, the magazine’s photo editor, before ending a conversation with Off the Record. Sex sells, of course—but this was not Maxim. And women writers in Manhattan could be forgiven for a slightly sickly feeling as they regarded the images. This again?
Journalism - online, © Elinor Carucci
Exposed, by Emily Gould: The article in the New York Time Magazine


















